The Value of a Brand

The art of branding is so critical to success that companies spend millions, even billions of dollars on it. The reason for doing this is simple: branding drives sales. Having a powerful and unique image can translate into billions of sales dollars. So much money is spent on developing a strong and sustainable brand, there is a formula for determining the value of a brand. Every year, Business Week publishes its Top 100 Global Brands showing estimated values in terms of dollars. The list below shows the top 10 brands for 2009.

2009 Rank Company Brand Value in $ (Millions)
1 Coca-Cola 68,734
2 IBM 60,211
3 Microsoft 56,647
4 GE 47,777
5 Nokia 34,864
6 McDonald’s 32,275
7 Google 31,980
8 Toyota 31,330
9 Intel 30,636
10 Disney 28,447

Now, let me ask you, if you can form an emotional connection to a car or a soft drink, then do you think you can form an emotional connection to a person? Of course you can!

About Career Coach Sherri Thomas
Sherri Thomas is a leading career coach who helps professionals transform and thrive in their career. She is a leading career coach, Huffington Post writer, globe trotting keynote speaker, and the 2013 Best Career Book author of “The Bounce Back – personal stories of bouncing back higher and faster after a layoff, re-org or career setback.” As a sought after media source, she has been featured in top news outlets including NBC-TV Phoenix, the Wall St. Journal, TIME, New York Daily News, Monster.com and many others. She loves traveling around the world and learning about other cultures, thrives in nature, and will always encourage you to go on what she calls a life changing Kenyan safari because the 30-hour flight journey “isn’t that bad.”


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