The Value of a Brand
The art of branding is so critical to success that companies spend millions, even billions of dollars on it. The reason for doing this is simple: branding drives sales. Having a powerful and unique image can translate into billions of sales dollars. So much money is spent on developing a strong and sustainable brand, there is a formula for determining the value of a brand. Every year, Business Week publishes its Top 100 Global Brands showing estimated values in terms of dollars. The list below shows the top 10 brands for 2009.
| 2009 Rank | Company | Brand Value in $ (Millions) |
| 1 | Coca-Cola | 68,734 |
| 2 | IBM | 60,211 |
| 3 | Microsoft | 56,647 |
| 4 | GE | 47,777 |
| 5 | Nokia | 34,864 |
| 6 | McDonald’s | 32,275 |
| 7 | 31,980 | |
| 8 | Toyota | 31,330 |
| 9 | Intel | 30,636 |
| 10 | Disney | 28,447 |
Now, let me ask you, if you can form an emotional connection to a car or a soft drink, then do you think you can form an emotional connection to a person? Of course you can!
Career Coach Sherri Thomas is a media consultant, international speaker, and author of “Career Smart – 5 Steps to a Powerful Personal Brand”-which currently ranks in the TOP 10% of book sales on Amazon! She is regularly sought after by the media for career strategies including the Wall St Journal and NBC TV Phoenix Channel 12. For the past three years, she has been a professional speaker across the United States and United Kingdom on career development strategies.
"I never had a problem marketing someone else's product or service, but when it came to my own skills – I would draw a blank. Sherri's expertise cle [...]
"I had the pleasure of working with Sherri Thomas for 3 years as co-members of the AMA Professional Chapters Council. She is not only an exemplary lea [...]
"I recently left a great company after 8-years of employment. Although I knew I had great skills, certifications and a strong college education, I str [...]
"I was in a work situation that really wasn't for me. My motivation was at an all-time low and I even started questioning whether I belonged in my cur [...]
"I decided to make a career change after 15 years in the same industry. When I thought about looking for a new job, developing a resume, and interview [...]
"Sherri Thomas was my personal mentor as a Professional Council Member for the National American Marketing Association. Sherri not only gave me unique [...]