What does your personal style say about your personal brand?

Your Personal Brand includes your personal style and the way you present yourself to others. It includes the way you speak, your dialect and your language. It’s the way you dress, your jewelry, hairstyle and shoes.


I learned a lesson about personal branding early in my career when I had just graduated college and interviewed for a copywriter position at a large Phoenix advertising agency. From 100 applicants I made it down to the final two. The other finalist had four years of ad agency experience as a copywriter. My only experience was a six-month college internship at Ping Golf Clubs. But, I had a portfolio of creative ideas, a confident attitude and new black suit that screamed, “I’m a professional with style!”


Although I wasn’t surprised they chose to hire the other candidate, I was surprised to learn the reason. The partner who interviewed me said it was a close call between the other candidate and me, but he shared with me how unimpressed he was by my rather “cheap” portfolio case. Even though it was filled with fresh and creative ideas, my new, plastic, $14.99 portfolio case broadcasted to the world that I placed little value on my work.


That was a big lesson I learned and one that I’ve never forgotten. The way you present yourself and act around others shapes your personal brand and the way others perceive you.
I invite you to share your own experiences where someone’s personal brand influenced your (good or bad).

About Career Coach Sherri Thomas
Sherri Thomas is a leading career coach who helps professionals transform and thrive in their career. She is a leading career coach, Huffington Post writer, globe trotting keynote speaker, and the 2013 Best Career Book author of “The Bounce Back – personal stories of bouncing back higher and faster after a layoff, re-org or career setback.” As a sought after media source, she has been featured in top news outlets including NBC-TV Phoenix, the Wall St. Journal, TIME, New York Daily News, Monster.com and many others. She loves traveling around the world and learning about other cultures, thrives in nature, and will always encourage you to go on what she calls a life changing Kenyan safari because the 30-hour flight journey “isn’t that bad.”

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