Developing Your Personal Marketing Plan

September 14, 2010 by · Leave a Comment 

How do you deliver your message to your personal network? In other words, how do you promote your value and accomplishments without overtly bragging and selling yourself in a cheesy, I’m-the-best-thing-since-the-invention-of-cheese-fries kind of way?

Just like successful businesses have marketing plans, you need to develop a personal marketing plan. Your personal marketing plan should include two tracks: internal and external. Internal marketing includes strategies within your current organization; external marketing focuses on promoting yourself outside of the organization.

Depending on your current situation, you may want to have a combination of both tracks or focus on just one. For example, if you are currently employed, but have decided to leave the company in the near future, you may not need to create an internal marketing plan yet. If you like your current company and want to move into a new position, you will want to increase your visibility and build your credibility with colleagues, managers and senior managers so they will champion you for that new role or promotion.

The goal of your marketing plan is to find ways to deliver your message to those who can help you advance your career. By continuously raising your credibility and visibility within your personal network you’ll not only strengthen your personal brand and open new doors of opportunities, but you can also create an emotional connection with them that makes them not only want you on their team, but feel they need you. I will explore ways to promote yourself inside and outside your organization in upcoming blog posts.

About Career Coach Sherri Thomas
Sherri Thomas is a leading career coach who helps professionals transform and thrive in their career. She is a leading career coach, Huffington Post writer, globe trotting keynote speaker, and the 2013 Best Career Book author of “The Bounce Back – personal stories of bouncing back higher and faster after a layoff, re-org or career setback.” As a sought after media source, she has been featured in top news outlets including NBC-TV Phoenix, the Wall St. Journal, TIME, New York Daily News, Monster.com and many others. She loves traveling around the world and learning about other cultures, thrives in nature, and will always encourage you to go on what she calls a life changing Kenyan safari because the 30-hour flight journey “isn’t that bad.”


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