Is It Time to Re-Brand Yourself?

 

 

 

 

 

 

 

Do you dream of doing something different in your career? 
Something more meaningful, purposeful and more satisfying?

There are times in everyone’s career that you feel like running away and starting all over again, but when should you actually DO IT?

Many professionals stay in unmotivating and unfulfilling jobs because it’s safe.  It takes minimal effort, the bills are getting paid, and it’s relatively easy to blank out and be a zombie for 8 hours a day.  There is minimal risk and minimal effort.  But there is also minimal reward.

Personally, I’ve re-branded myself four times in my career and I have learned three (3) of the biggest challenges with re-branding and the strategies to overcome those challenges –

  1. Does re-branding mean a salary decrease?

As a leading career coach, the #1 biggest question I get asked is, “How can I re-brand myself without decreasing my salary?”

Each time I re-branded myself, I received a 15-30% higher paycheck.  A client of mine, Matt, also just reinvented his career from being a manager in the TV industry to becoming a manager in the high tech industry, and he received a 15-percent pay increase.

So how can you do it? First, choose a higher paying industry, company or job role.  Some industries pay higher than others.  For example, healthcare and high tech industries pay more than the media and construction industries.  Also, some companies within the same industry pay more than others.  Additionally, some job roles pay higher than others.  For example, a technical project manager position pays higher than an HR project manager position.

Do your homework and research high paying industries, companies and job roles on sites like GlassDoor.com and Salary.com

2.  What if I fail?

Each time I started moving my career in a new direction, I got scared.  Fear of failure. Fear of change.  Fear of the unknown. 

Learn how to set yourself up for success.  Use the interviews to learn more about the company’s culture, the manager’s managing style and the co-workers’ challenges.  By asking the right questions, you’ll be able to learn if the new job would offer you the right challenges and the right environment where you could thrive.  Just because somebody wants to hire you doesn’t mean you should go work for them.  If it’s not a good fit, then remove yourself from the interview process.

3.    What if I don’t have the right stuff?

Moving into a different career requires different skills.  So what if you don’t have ALL the skills required?  Step up and invest in yourself.

If you’re seeing that your dream job requires an advanced degree or certification, then get it.  If you need some kind of specialized expertise or experience then get it.  I joined the Board of Directors of the American Marketing Association to learn about marketing and build my leadership skills which got me the experience to land my first job in marketing.

Invest your time, energy and a little money to get the training, education and experience you need to re-brand yourself.  Don’t wait and think that when the perfect job opportunity comes along – then you’ll do it.  By then it will be too late.  Do it now so that you’re ready when your dream job comes along.  No excuses.  Just step up and do it.  

And finally…

There’s a kind of quiet confidence that we all have down deep inside. A confidence that comes from knowing what we’re capable of doing. When you re-brand yourself into a new job role or a new company, you need to show the hiring manager that you have confidence in yourself and know that you’ll be successful in the job. When it comes to re-branding yourself, it’s not just your talent but your attitude that counts!

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Sherri Thomas is a Career Strategist, international speaker and best-selling author of “The Bounce Back” and “Career Smart – 5 Steps to a Powerful Personal Brand. “ Get more tips and strategies on how you can bounce back from a layoff, re-org, bad manager or other career threatening setback in my new book, “The Bounce Back” now available on AMAZON and BARNES & NOBLE.  You can download the three FREE chapters of THE BOUNCE BACK at http://www.MyBounceBack.com 

The Bounce Back by Sherri Thomas

Would you leave your safe, miserable job for the chance at something better?

 

 

 

 

 

 

 

 

In doing research for my newly published book, “The Bounce Back – personal stories of bouncing back higher and faster after a layoff, re-org or career setback”, I interviewed over a hundred professionals who bounced back successfully and discovered that each one was successful because of the decision to take action.

There’s a great story in the book about an NBC-TV emmy award winning Sr. News Reporter.  

He loved his job but after 20 years in the same job role, he wanted to advance into a news anchor position. When his boss told him it wasn’t going to happen, he took action.  He walked away from his successful job and paycheck, and started a very successful media communications and coaching business, AZFreelanceTV.com

Another story came from a single mother who had been successful in the healthcare industry for 10+ years. 

She had a good job and a good paycheck, but she wanted more challenge and a bigger paycheck.  So she set her sights on a new job role and enrolled to go back to school and get an advanced degree. 

She talks about how her boss was completely unsupportive and wouldn’t accommodate her schedule so that she could take a night class on Wednesday nights. He tried to demoralize her by saying things like, “Stop bragging about going back to school.  You’re no better than the rest of us.” So instead of allowing an unsupportive manager squish her dreams, she took action. She quit her full-time job to take a part-time job so that she could get her degree. Today she’s living her dream.

Would you leave your safe, miserable job for the chance at something better?

Just because you get hired in a job, doesn’t mean that you have to stay there forever. Your drive and passion can change over time, and with that, may come the need to change your career. Career changes are hard, but a key lesson from the bounce back achievers is that YOU need to drive your career.  Decide what you really want in your career and then go after it!  Don’t let someone else determine what you can and cannot do.  It’s your career – own it! 😎

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Sherri Thomas is a Career Strategist, international speaker and best-selling author of “The Bounce Back” and “Career Smart – 5 Steps to a Powerful Personal Brand. “ Get more tips and strategies on how you can bounce back from a layoff, re-org, bad manager or other career threatening setback in my new book, “The Bounce Back” now available on AMAZON and BARNES & NOBLE.  You can download the three FREE chapters of THE BOUNCE BACK at http://www.MyBounceBack.com 

The Bounce Back by Sherri Thomas

    

Want a more exciting career? Then stop playing it so safe

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Want an exciting career?  Then take on something that scares you.

A few years ago I was working in a cube living a very small life.  I worked with a handful of colleagues on 1-2 projects, had 1-2 customers and reported to 1 manager.  Small life. 

I had been doing the same kind of marketing work for several years and was good at it. My customers were pleased, my boss was satisfied, and I was receiving successful performance reviews with the normal 3% annual pay raise.  It wasn’t that anything was really wrong with my career.  It just wasn’t satisfying.  Boring.  Dull.  Lifeless

I was under-challenged. Under-motivated.  Under-valued. My career was blah.

When my big marketing project finished, my boss asked me to lead a technical project.  It was so far out of my marketing comfort zone that I would have had to take a plane to get back into my comfort zone.  It terrified me.  Everything in my bones told me this would be a mistake.  But there were two interesting components of the project –

  1. Nobody in the department had ever led a technical project before.  I would be the first.  I loved that! These opportunities didn’t come around very often working in a department of type A scary-smart men.  The thought of me being the first person in the department to do anything got my heart fluttering. 
  2. Two project managers had been on the project, and both had failed.  That’s right, failed.  That meant the probability that I would fail was higher, but it also meant that expectations were low, and the risk was low.  Plus, it also meant that if the team and I were successful the glory would be that much sweeter.

Game on!  I accepted the challenge. 

I walked in every day for the next 5 months shaking in my boots, but firing on all cylinders.  I was in the game, all day, every day.  Five months later, the project launched successfully and I was put into the IT department’s “Hall of Fame” for project management.

Want a more exciting career?  Then go stretch yourself. 

Stop playing it so safe.  Stop sitting on the bench and go get in the game.  Change positions.  Change teams. Change sports.  Do whatever it takes to start tapping into those hidden skills and talents that you don’t even know you have. You’re capable of so much more than you ever thought possible.  😀

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Sherri Thomas is a Career Strategist, international speaker and best-selling author of two books including “Career Smart – 5 Steps to a Powerful Personal Brand” which is currently on AMAZON’s TOP 10 LIST for personal branding books, and “The Bounce Back – personal stories of bouncing back higher and faster from a layoff, re-org or career setback“ also available on AMAZON and BARNES & NOBLE.   Right now you can download three FREE CHAPTERS of “The Bounce Back” at http://www.MyBounceBack.com

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