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Career Coaching 360 Newsletter

 In This Issue...                                                                                     Sherri Thomas, Publisher

January 1, 2008

Published bi-weekly.  You are on our list because you signed up for one of our programs.  To change your subscription, see link at end of newsletter.

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Featured article:  Career Change Checklist!


Career Change Resources: Books, CD's and personal coaching.

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Featured Article

CAREER CHANGE CHECKLIST  
5 Proven Strategies for a Quick and Easy Career Change
         
by Sherri Thomas

 

If coming into work on Mondays makes you cringe, then it’s definitely time for a career change.  And if you’re ready to make a career change into a new role, company, or industry then this article is for you.  There are five critical steps on the “Career Change Checklist”, and when you complete all of them, you’re much more likely to experience a successful transition quickly and easily…

 

1.      Define your career goals.

Is it fame? Money? Prestige? More free time? More responsibility? Bigger clients? Bigger title? Respect from Sr. Managers or industry leaders? You need to know what it is that will really make you happy BEFORE you go searching for another job.  Otherwise, the grass won’t be greener.  It will just be more grass. 

Let’s say you know exactly what you want that will give you a richer career life.  Now, I want you to think about the “conditions” of the work that you need to be satisfied.  Do you need flexible hours?  A 20-minute or less commute time? Stock? Bonuses? A great health plan? More creative projects? Highly valued projects? Highly visible projects? More prestigious clients? Bigger clients? Clients in a different industry?

The more clearly you can articulate what you ultimately want in your career, and the conditions of a job you need for you to be satisfied and more fulfilled, THE MORE LIKELY YOU ARE TO ACHIEVE YOUR DREAM JOB.

 

2.      Create an integrated job search strategy. 

Since applying on the Internet for job openings is so easy, everyone does it.  Which means it’s very, very difficult for you to stand out among hundreds of other job applicants, or competitors, with just a resume.  So, you’ll need to do a lot more than just post your resume on Monster.com to get noticed.  You must have an integrated ON-LINE and OFF-LINE job search strategy to achieve your dream job.

Yes, you should apply on job search websites such as CareerBuilder.com, Jobing.com, etc., but you should also make a targeted list of companies and check out their website job postings.  Also, research their blogs, Google them, and talk to employees.  

Find out as much as you can about the positions they are hiring for and the skills experience, and training required for the position you want.  Do you meet all of the requirements? 


If not, then develop  a plan to acquire it...

by taking on-line or college classes, enrolling in training or certification programs, reading books, or meeting with professionals who can teach you specialized knowledge.

Also, check out job postings in your local newspaper, as well as business journals, specialized trade publications, and industry magazines and websites.  Not only could you find jobs that interest you, but you can also see patterns for what the “hot jobs” are which industries and companies are hiring.

One more thing...


make a plan to attend at least two professional functions each week

...such as industry conferences, trade shows, training seminars, association meetings, or business networking events.  If networking makes you uncomfortable, here are a few questions you could ask someone to get the conversation rolling…

 

a.      What line of work are you in? 

b.      Do you like your job?

c.      How did you get your job?

 

These are very easy and non-intrusive questions that you can begin with, and if you are really interested in the person’s role or company, you could also ask them if they know of any job openings.  In the FIRST CONVERSATION, the goal is...

to establish if there’s a connection

...or a genuine interest in the person.  Perhaps you may not be interested in trying to break into their line of work, but they may have a desire to help introduce you into their professional network.  Be natural and let the conversation flow naturally.

 

Also, be prepared to give your elevator pitch which is a 30-45-second answer to the question, “What do you do for a living?”  Make sure that you have a well prepared, specific, and results oriented response.  For example, if you have a job at a company but are looking for a position with another company you could say, “I’m a computer programmer with a specialty in X, Y, and Z.  Right now I work for abc company, but I’m interested in exploring other opportunities.”  IF YOU DON’T want anyone at your current place of employment to know that you’re job searching, you should FIRST ask the other person first if he knows anyone at your current company.  If the response is “no”, then you can continue with your elevator pitch. :)

3.  Network strategically. 
Next, you need a specific list of people, clients, or companies that you want to target. Many jobs are found through people (versus classified ads or on-line job postings) so it really comes down to WHO YOU KNOW.  If you know the company or client you want to work for, then try to work through your personal network of business associates, past employers, friends, etc. to find a company contact.  Try to get introduced through your professional connections, or try business networking sites such as LinkedIn.com, and business networking events.

If you know the person you’d like to connect with, do some investigating and find out what he or she likes to do and community or industry events they attend.  Try going to those same events or conferences, and be prepared to make a good first impression when you do meet.  Make sure you can talk about their latest marketing campaign or product launch.  Also, try to get their business card and then follow-up by sending them a link to an article or industry event you thought might interest them.  The goal is...


to create a connection or establish a relationship with them first, before you start asking about any job opportunities.

The next two items on the Career Change Checklist are especially critical.  They are strategies to develop a POWER RESUME to help you stand out from the competition (your resume only has 20-seconds to impress the hiring manager!), and what you should say to INTERVIEW SMART, survive the “Interview Hot Seat” and get the job offer…


4.  Develop a “Power Resume”. 
The goal of the resume is get your foot in the door by getting an interview.  So, if your phone isn’t ringing with invitations to interview then...

you need a STRONGER RESUME! 

Make sure you CUSTOMIZE YOUR RESUME AND COVER LETTER for each position or company you are applying.  Ideally, you want to match the job title with your OBJECTIVE, necessary skills with a KEY SKILLS section towards the top of your resume, and the major responsibilities listed in the job description in the EXPERIENCE section of your resume.

To help clarify, your resume should have a section in the top third of the page (this is what I call the prime real estate of the resume) that showcases your “STRENGTHS” or “KEY SKILLS”.  This section should include 8-10 bullet points that match the skills you have with the major skills required for the job (which are found in the job description).  Make sure you use skills and words that exactly match those in the job description, but list only those skills that you possess.

You want to show that, without a doubt, you have the necessary skills, experience, and knowledge to perform the job successfully.



5. Interview smart by researching the company, being prepared, and asking great questions. 

Make sure that you prepare mentally and physically for before every interview.  You should be mentally sharp, focused, and confident.  Think about what information you want to share with the interviewer.  Remember that they probably don’t know anything about your experience, work ethics, or quality of work.  What are your career highlights?  Talk about your strengths and accomplishments.  Pre-select career success stories and highlight what the situation was, what the expectations or goals were, and what the result was.  This shows that you are accountable and results-oriented, and that you take your career very seriously.

Be sure to research the company so that you are knowledgeable about their history, company culture, products and services, competition, and what’s happening in their business.  Research their website, read their blog, and Google them. 

Make sure you talk about what you’ve learned and ask questions! 


A lot of times, you can impress a hiring manager by just asking INSIGHTFUL QUESTIONS.  Inquire about what kinds of projects are a high priority, what the expectations would be for the first 3 months (and the first year), and what they see as the challenges that come with the job.  Try to gain a clear understanding on whether the position meets all of YOUR conditions (that you listed in Step #1), and whether it will take you closer to what you REALLY WANT in your career (which you also listed in Step #1).

There really isn’t a “right way” to answer a question, as long as you are truthful.  The goal is to understand what it takes to be successful in that position, and whether or not your meet the job  requirements.  You should strive to make a connection with the hiring manager and you can usually do that by being genuine and your true authentic self. 

Finally, if you really do want the job, then be passionate! 


I’ve spoken with company Presidents and hiring managers across the United States and United Kingdom and I’ve asked them the same question, “What can someone say during an interview to make you really want to hire them?”  And they’ve all said the same thing which is to be passionate about the job and the company.

 

Millions of people will be hired this year SO WHY SHOULDN'T ONE OF THEM BE YOU?  Unless there is some kind of major gap in your work ethic, you more than likely have a very unique set of skills, accomplishments, and personal characteristics.  The key is to attract a client or employer who appreciates and values you for what you can provide. 

 

So follow the Career Change Checklist, stay focused, and have confidence in yourself that your job is out there and that YOU WILL FIND IT.  Changing careers is never easy, but trust me, the reward of having a gratifying and enriching career makes it all worthwhile.  J

 


WANT TO LEARN ABOUT HAVING A PERSONAL CAREER COACH? You can learn more about personal career coaching, personal management coaching or personal leadership coaching by visiting the web page: Personal Career Coaching by Career Coaching 360

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About Sherri ~

Career Smart - 5 Steps to a Powerful Personal Brand
 

Career success coach Sherri Thomas is President of Career Coaching 360, an international speaker, and author of "Career Smart - 5 Steps to a Powerful Personal Brand."  She has successfully transitioned into the radio, television, finance, retail, and high tech industries, and now teaches others how to do the same.  

If you enjoyed this issue, then check out the products, services, and coaching support available to help you get "un-stuck" and move your career forward.  The website is power packed with resources to help you transition into a new role, company, or industry quickly and easily.  (I use these same strategies to drive my own career.)  Learn more.

 

 


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Sherri's personal "Resume & Interviewing Toolbox"

When you're ready to get "un-stuck" and move your career forward sign up for the "Resume & Interviewing Toolbox."  You'll get instant access to easy-to-use, proven resume templates, samples, and guides to help you create a professional resume QUICKLY and EASILY. Also includes the "Interview Smart" guide, the "Know What You're Worth Compensation Report", and personal coaching support. Learn more.

 

Career Change Boot Camp by Sherri Thomas

CD Audio Program: "Career Change Boot Camp!" 
A step-by-step action plan to help you change careers quickly and easily.


AVAILABLE NOW!  This boot camp program includes two (2) audio CD's, e-Workbook, and transcripts

I designed this program as a step-by-step action plan with proven, easy-to-use tools, insider secrets and strategies to help you transition into a new industry, company, or job role quickly and easily.  This is the exact same formula that I've used to successfully transition into the radio, television, finance, retail, and high tech industries.  Learn more.

 


 

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