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In This
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Sherri Thomas, Publisher
February
1, 2008
Published bi-weekly.
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Featured article: Boosting Your Professional
Image
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Featured
Article
BOOSTING YOUR PROFESSIONAL IMAGE
by Sherri Thomas
What’s your personal brand saying to
others? Getting bigger promotions,
better clients, and a richer career
depends largely on how you are perceived
by senior managers, team members, peers,
and potential clients or employers. So
to maximize your career opportunities
and get into a career that inspires you
to get out of bed in the morning turning
cartwheels, let’s start by polishing up
your professional image.
1.
Understand your “value”.
Having a powerful personal brand means
that you are confident in your “promise
of value” to a manager, clients, and
potential employers. Whether it’s being
scary smart when it comes to a new
technology, or developing creatively
outrageous marketing campaigns, or
constantly finding ways to tap into new
markets and generate revenue, your
career success is fueled by the value
that you consistently deliver.
Your career success is fueled by
the value that you consistently
deliver.
So what is YOUR “promise of value”? What
is it that you offer to employers or
clients? Your promise of value is
a unique blend of your strengths,
professional accomplishments, and
personal characteristics (such as being
a good leader, risk taker, problem
solver, strategic thinker, etc.).
All of these things combined, make up
your “value package” which makes you
truly unique from a crowd of peers,
networkers, and even job applicants.
2.
Create your North Star.
Being in a passionless job is a career
killer! If you’re walking around
dull and listless (like the L’Oreal Girl
before she shampoos her hair), then
others will view you as someone who’s
unmotivating, uninspiring, and deadly
dull to work with. You need to be in a
career that excites and energizes you.
What are the three key
ingredients you need in the work itself
to be happy and fulfilled?
Where do you want to be one year from
today? In other words, do you want
to be working for the same company, or
the same clients, doing the same kind of
work that you’re doing today? If
not, then you need to determine what you
want to be doing. Start by
identifying the three key ingredients
you need in the work itself to be happy
and fulfilled, and consider that your
North Star.
3.
Send the “right” messages.
Everything you do and say sends messages
to your manager, senior managers,
clients, peers, and potential employers.
Your words, actions, presentations,
reports, work deliverables, and
professional accomplishments, shape the
perceptions others have about you and
the value you provide.
You have a proven skillset and
consistently deliver high quality and
results.
You should be sending out a very clear
message that you have a PROVEN skillset
of experience, training, and knowledge,
and that you consistently deliver high
quality and results. This is where you
are an asset to a company or client.
When you send a message that you
consistently deliver something of value
to your employer or clients, you are not
only creating a powerful personal brand
but you are also developing an emotional
connection in which they feel that they
need
you.
4.
Network strategically.
If you want bigger promotions, better
clients, and a richer, more meaningful
career you must work with people who
value you for your professional
strengths, talents, and accomplishments.
Otherwise, you will be living in a
frustrating world, spending precious
time and energy to accomplish things,
yet receiving very little in return.
You need to create a strong support
system of career influencers.
You need to create a strong support
system of career influencers.
Identify those managers, clients and
colleagues who you feel know and
appreciate you. Create a list of
those you admire professionally. What
has been their career path? These
are the people who can give you the
strategies, insights, and inspiration to
advance your career. They are
people who can support you, teach you,
inspire you, and influence others.
5.
Dive into your “career think
tank”.
Never leave your career in the hands of
someone else like a manager or client.
Make a commitment RIGHT NOW to take
charge and drive your own career.
Every week, carve out 30-minutes to turn
off the phone, shut down your computer,
and go into your own private career
think tank.
Think about what you can do to
drive your career and raise your
“happiness” level.
Think about what you can do to drive
your career and raise your “happiness”
level. Start shifting your career
towards your North Star by looking for,
and creating, opportunities to expand
your network, strengthen your value, or
send a clear message to your career
influencers. It takes time, focus, and
commitment, but the payoff is HUUUUUGE.
Imagine a world where you wake up and
actually start turning cartwheels :))
WANT TO
LEARN ABOUT HAVING A PERSONAL CAREER COACH?
You can learn more about personal career coaching,
personal management coaching or personal leadership
coaching by visiting the web page:
Personal Career Coaching by Career Coaching 360
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with it: Career success coach Sherri Thomas is
President of Career Coaching 360, an international
speaker, and author of "Career Smart - 5 Steps to a
Powerful Personal Brand." If you're ready to
jump-start your career, transition to a new level,
and move into a more meaningful and enriching
career, get your FREE tips now at
www.CareerCoaching360.com
About Sherri ~
Career success coach Sherri Thomas
is President of Career Coaching 360, an
international speaker, and author of "Career Smart -
5 Steps to a Powerful Personal Brand."
She has successfully transitioned into
the radio, television, finance, retail, and high
tech industries, and now teaches others how to do
the same.
If you enjoyed this issue, then check out the
products, services, and coaching support available
to help you
get "un-stuck" and move your career forward.
The website is power packed with resources to help
you transition into a new role, company, or industry
quickly and easily. (I use these same
strategies to drive my own career.)
Learn more.
Resources and Events
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When you're ready to get "un-stuck" and move your
career forward sign up for the "Resume &
Interviewing Toolbox." You'll get instant
access to easy-to-use, proven resume templates,
samples, and guides to help you create a
professional resume QUICKLY and EASILY. Also
includes the "Interview Smart" guide, the "Know What
You're Worth Compensation Report", and personal
coaching support.
Learn more.
CD Audio Program: "Career Change Boot Camp!"
A step-by-step action plan to help you change
careers quickly and easily.
AVAILABLE NOW! This boot camp
program includes two (2) audio CD's, e-Workbook, and
transcripts
I designed this
program
as a
step-by-step action plan with proven, easy-to-use
tools, insider secrets and strategies to help you
transition into a new industry, company, or job role
quickly and easily. This is the exact same
formula that I've used to successfully transition
into the radio, television, finance, retail, and
high tech industries.
Learn more.
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