Creating a Sizzling Cover Letter to Get Noticed

January 27, 2012 by · Leave a Comment 

Not getting noticed?  Maybe it’s your cover letter…

 

 

 

 

 

It can be easy to forget the importance of a cover letter when you’re applying for jobs.  The resume is, of course, critically important in letting the potential employer know your job history, as well as education, training and special skills and any recognition you’ve gained throughout your career.

But without a top notch cover letter, how is your next boss going to know that you’re a great fit for the company? A cover letter accomplishes many things that a resume can’t. For example, let’s say you’re applying for a job in healthcare, or more specifically, radiography. You may not have relevant job experience in that particular field, but perhaps you’ve spent the last year taking radiography courses and are perfectly qualified for an entry level position. The cover letter is the perfect place where you can explain yourself and what transferable skills you’ve developed over the years that will help you in your new career.

 

To help you stand out in today’s tough job market, below are four (4) must-have tips to help you write a stellar cover letter:

  1. Punch your results and what you can do for them.

    Don’t waste the reader’s time talking about how bad you need a job. What you need to be doing is telling them why they should want you. What will you bring to the table that will benefit their company? The best way to do this is by highlighting achievements from past jobs or educational experiences. If you were responsible for a 30% sales increase in your last job or helped to rebrand a company’s marketing presence by partnering with a youth group, those are the kinds of facts to include in your cover letter.

  2. Be personable and likable.

Obviously, with the limited space of a cover letter you don’t have much room for fluff, but it’s important to add some personality. Not only will it endear you to the reader, it increases the chance that he/she will remember you. For example, if you’re from another country you could briefly describe your journey to America. Or, if you have a personal story of how the company to which you’re applying has affected your life in a positive way, you could mention this. Don’t be too cute though. When in doubt, err on the side of professionalism and don’t be too informal.

3.  Talk up your transferable skills.

A transferable skill is a skill you learn to complete one task but which can be used for many other tasks. For example, if you successfully managed people, projects or budgets in a previous position, you can transfer those skills to your next position.

Another example of a transferable skill is customer service. In a previous job you may have been excellent at managing internal stakeholders, vendors or or customers. This kind of experience will not only transfer to different industries and job roles, but will make you a valuable asset to any organization.

4. Let your future employer know where you’re coming from and where you’re headed.

Briefly include biographical information in your cover letter. This is usually for the purpose of clarifying why your past makes you a perfect fit for the new job. You can also explain why there are any gaps in your employment history. For example, if you didn’t work from 2006 to 2007 because you were taking time off for a research project, you should explain that in the cover letter. It’s also helpful to include why you’re passionate about the new company, as well as the position.

It takes some extra effort to create a cover letter that sizzles and grabs the attendtion of a hiring manager – but a great cover letter can help you stand out from your competition.  And in today’s tough job market, that’s exactly what you need!

————————————————————————————————-

Written as a Guest Post by Samantha Peters, who is an avid blogger that frequently writes about career and job search related topics from San Diego, California.  Follow Samantha on Twitter at twitter.com/#!/Sam_Peters1001

 

7 Tips for Becoming “Social Media” Smart

December 22, 2011 by · 2 Comments 

Ready to advance your career?
Social media is a remarkable tool that can accelerate your reputation, credibility and personal brand to help you build a name for yourself for the services, knowledge, and value that you have to offer.

      But social media can be a double-edged sword. If you’re thinking about ways to leverage Facebook, Twitter and the all-important professional tool, LinkedIn for the advancement of your career, you’ll need to keep in mind that you must present a professional appearance in line with your intended personal branding persona.

Below are seven super easy tips to help you navigate the confusing social media maze to advance your career.

1. Your Self-Image And Public Image Need To Be The Same

    How do you see yourself? Be sure your public image is in concert with your personal image. Not only will your audience and intended customers or clients appreciate an authentic voice, but it’s easier to be genuine when you use your own voice in articles, blogs, Facebook, Twitter and LinkedIn.

      This does not mean being so informal that you don’t sound professional. Strike a balance, always keeping in mind that the world is watching. What do you want the world to see?

      2. Personal Branding – Name Your “Product”

      What are you selling, offering or providing for your intended audience? In other words, what is your product? Whether you’re using social media to offer a skill or talent you have and are looking for clients, or you’re seeking a career-oriented position, be relentlessly clear about two things:

        a. Your niche or your discipline; and

      b. Your experience and expertise in your chosen field.

      3. Network, Network, Network!
        After mulling things over and deciding how you’d like to position yourself, it’s time to begin serious networking. Put up your professional looking and sounding self-named Facebook page, LinkedIn page and Twitter account. Blog on your topic and offer to guest blog on peer blogs and subject related blogs.
4. Article Writing – Your Claim To Fame
    Write timely and relevant articles on your subject matter and get them up on the many available ezines. One exciting consideration is that you can take your inspired writing from your blogs and turn it into helpful and interesting articles.

    Be sure not to just copy and paste, though, as reputable ezines are looking for original writing and will reject copied text (yes, even if it’s your own). Make it unique the first time, and get your presence known.

      There are a few great resources online for finding ezines to write for, such as the ezine directories at BestEzine, or FindEzines. These sites are broken up into different topics and niches, so you’re able to find your specific topic within minutes!

      5. Upload Your Resume
      If you’re looking for a career position, you’ll want to upload your resume. But even if your intention is to sell your product or a service you provide, there’s no reason not to have a resume up on the numerous available resume websites and job boards. It’s great free exposure. Narrow your resume to the precise area you are working in to assure that you get the responses you most hope to receive.

      There are quite a few sites that are definitely worthwhile to upload your resume to. Try using CareerBuilder or Monster. They’re incredibly easy to use, and are relatively well known, so many prospective employers are likely to stumble across your resume.

      6. Linking Up

      Be sure to link your various social media and your internet sites to one another. Leave a trail of big, fat bread crumbs that will infallibly lead your potential customer, client or employer to you.

      When you consider having “everything about you” transparently available to the world, it becomes clear that your presentation must be consistent. A profile of a fun party girl on Facebook may not jibe with the responsible word smith you present yourself to be on LinkedIn. It’s fine to be more casual on Facebook, but don’t let the difference seem incongruous.

      7. Do Unto Others As You Would Have Them Do Unto You
    This last tip may well be the most important – help others get to their destination when you have the opportunity. The miraculous aspect of the internet is that it has put virtually unlimited power in our hands. Use this force for good!

      Call it Karma, paying it forward, or simply, the right thing to do. In any case, there are stunning examples of the power of this approach. Take, for example, John Locke, the first self-published author to sell a million eBooks on Amazon. What’s relevant to the subject is his social media model, and the wise individual will borrow from it. He is generous in his praise of other authors and tirelessly tells his followers to check out the web pages and the books of other authors.

    Generosity returns in kind, and multiplies on its return. :)

      ——————————————————————————————————–
      Written by James Adams, guest blogger for CareerCoaching360.com. If you ever need to find printer cartridges online, just ask James. He is an employee of a British supplier of printer cartridges and spends most of his time blogging for the website, or keeping it updated. He’s recently been busy with keeping track of all the HP laser cartridges but still finds time to write guest articles.

      It’s Time to Bullet-Proof Your Career!

      October 26, 2011 by · Leave a Comment 

      Nervous about your career?  

      In today’s increasingly volatile economy, it’s more important than ever to be prepared for any kind of change, should your career take a turn for the worst. 

      From a layoff, to a demotion, to a change in your job role – it happens to everyone! And I know from personal experience that when you are prepared for change – you’re more likely to rebound quicker and faster!

      Below are five things you can do RIGHT NOW to bullet-proof your career and keep yourself in high demand in today’s job market…
       

      1. Invest in a professionally written resume. Think your resume is good enough?  Think again.  The unemployment pool is getting bigger and your resume must be in the top 2-percent to get noticed. 

        Imagine that a once-in-a-lifetime career opportunity comes up and you have one shot to get your resume in front of the hiring manager.  Will your resume help you, or hurt you?  Invest in a professionaly written resume.
         

      2. Create an “Interview Prep Kit” including a polished portfolio, briefcase and power suit.  Make sure you’re prepared for an interview, by having a hefty sample of your best work available including reports, strategic plans, proposals, campaigns or presentations that you created.  This helps validate your successes and what you can do for the next company that hires you.

        Also, invest in interview coaching so you’ll know how to answer those tough questions, and what to say to close the deal. 

        Finally, don’t wait until the night before your interview to go suit shopping.  Make sure you have a smart looking briefcase, power suit, and matching shoes so that you make a great impression when you walk into a room.  You’ll need these for business networking events, plus all of your interviews!
         

      3. Make a list of your high powered references.  Start identifying those who could give you a strong professional recommendation.  Go after those managers and executives with the highest title, biggest influence, and work for the most prestigious companies. 

        If you’ve lost touch with someone on your list, start searching them out now. Professional networking sites such as LinkedIn.com makes it easy to find past colleagues.  Also, consider who you WANT on your list and start looking for opportunities to get connected. 
         

      4. Build a deep and wide professional network.  Don’t wait to start networking – do it now. Send your contacts links to videos, reports, case studies, press releases and websites that you think may interest them.  Invite them to business networking events, and introduce them to other movers and shakers.  Career influencers (those who could hire you, or introduce you to others who could potentially hire you) are drawn to those who are resourceful and well connected.

        Make sure you have updated contact information including e-mail address and phone numbers.
         

      5. Develop Your Plan “B”.  What kind of work could you do to generate income if you lost your job right now?  Could you freelance or start consulting?  Would you prefer to work part-time while getting some specialized training or advanced education to help you come back better and stronger?

        Your Plan B is a back-up plan that should include a career strategy, as well as a finance plan with monthly costs you’re prepared to cut immediately if the worst should happen.

      Remember, hope is not a strategy.  Nobody else is going to own and drive your career.  It’s yours, and yours alone, to manage. 

      By having the right strategies and plans in place, you’ll be better equipped to manage through any career change, as well as come back faster and stronger! 

      Your Assignment… :)

      Start creating your Plan “B” in case you need to make it your Plan “A” :)

      Start thinking about your next career move. exploring all of the opportunities around you. If you want to change into a freelance or consulting role then create a plan that defines financial budgets, marketing strategies and potential customers.  If you want a new job role, then research companies who are hiring and what their requirements are for that job.  Make a plan on how to fill any skillset gaps with experience or training. 

      If you’re feeling ‘stuck’ and not sure what you want to be when you grow up :)  then read the business journal, trade magazines, industry publications and your local newspaper to see what kinds of jobs are available and what inspires you. Also, start talking to past and present colleagues, clients and those in your network to learn about their job. 

      The point is to become proactive in your career.  Get prepared for any change so that you can rebound quicker and faster, and get into a career that inspires you! :)

      Which Season is Your Career In…?

      I recently had a client, David, who after 15+ years of employment, advancement and promotions with the same company, found his career at a standstill.  His manager encouraged him to stay put because opportunities may be on the horizon, but with downsizing and layoffs happening across other departments David saw a bleak future ahead of him and decided to take control of his career and look for a new job.

      Like many people in David’s situation, career changes can be difficult to face.   But career changes are a part of life.  And the quicker you can recognize change and make adjustments in your career, the easier and more successful your career will be.

      Just like the weather, careers have seasons.  The springtime is like starting out in a new job.  Everything is fresh, new, and exciting.  The summer is when you hit your stride, you’re confident, making significant contributions, and your job is actually FUN!

      During the fall, you’re a seasoned veteran in your comfort zone and an expert in your role.  Strangely, this is also the time when many professionals and executives begin thinking about a career change.  Some become antsy for a new challenge or a bigger step up the corporate ladder to change into a deeper, more meaningful career.

      David was in the winter season of his career.  This is the final phase of your job when you realize that change is inevitable, and that you must move on. 

      Whether you find yourself being pushed out of the nest due to corporate mergers or downsizing, or you’ve made the decision for change on your own, the quicker you recognize and respond to change, the quicker you can take control and get your career on the RIGHT track.

      Most professionals change careers 4-7 times during their lifetime.  For David, it was his 3rd,  and I’m happy to say that he navigated through the storm beautifully.  We created a step-by-step career transition plan and within just a few weeks he was considering job offers from two different companies.

       

      If your career is in a fall or winter season, then here is your assignment…

      Start exploring all of the opportunities around you. If you’re currently employed, then consider taking on new projects or joining teams that excite you or at minimum, help strengthen a skill and boost your resume. 

      Also, beef up your professional network by attending industry conferences, training seminars, and business networking events to talk to other professionals and discover new career opportunities. Learn about the skills and qualifications required to move into those new jobs.

      If you’re feeling ‘stuck’ and not sure what you want to be when you grow up :) then read the business journal, trade magazines, industry publications and your local newspaper to see what kinds of jobs are available and what inspires you. 

      The point is to take control of your career.  Identify which season you’re in and if it’s time for a change – then get on with it.  Do the work necessary to get through the storm and you’ll find that your career (and your life) welcome a fresh new start.

      Step Up to Advance Your Career

      September 25, 2011 by · 2 Comments 

      Want to move up the corporate ladder?  If yes, then you’ll need to step up.  

      Moving up the chain of command within your current company is one of the hardest things to do.  The reason is because senior managers already see you in your current role, performing your day-to-day responsibilities.  They do not physically “see” you in that higher level role, successfully managing those higher-level, higher risk programs and departments.  And no, it’s not a given that if you’re successful in your current position that you’ll be successful at a higher level position.

      So how do you prove that you can do the job before you get the job?    

      1. First, you’ll need to role model those skills required in that advanced position.
        Talk to other department and senior managers to find out what kinds of skills, training and qualifications are needed for the advanced position.  For example, if you want to move from Account Manager to Sr. Account Manager, then you may find out the position requires someone with a proven track record in managing client expectations and leading teams.  Or, if you want to transition from a Sales Manager to the VP of Sales & Marketing, the company may need a strategic thinker who can generate revenue and influence senior management. If you feel that you have the right skills and qualifications to be successful in the new role, then take an assessment of your current projects and teams that you’re leading.  Are they allowing you to gain credibility with senior managers?  Are they allowing you to get the “big results” that you need to get noticed?

        If not, then you’ll need to step up and volunteer for projects that do.  Usually, these are projects that generate revenue, streamline costs, or give the company a competitive edge in the market.  Be proactive and go after those projects that are valued by company leaders where you can flex your muscles, showcase your strengths, and demonstrate that you’re the right person for the job. 
         

      2. Next, you’ll need to increase your visibility and credibility with Sr. Leaders. 
        You want to be seen by those managers, or career influencers who could praise your work to other senior managers, promote you, or influence others to promote you. Send a crystal clear message that you have the right skills and experience for that higher level position.  Seek out opportunities to promote your project teams, key successes, and the benefits that your projects are bringing to the company in your status updates, project reports, and presentations to staff and senior managers.  Also, increase your visibility by writing an article for the company newsletter, hosting a webinar, speaking at an internal conference or forum, or hosting a workshop.  

      My client Kevin stepped up and volunteered for a highly valued and highly visible project, and two weeks later the project leader transferred to a different project.  Kevin stepped up again to take on the role of project leader which gave him tremendous opportunities for increased exposure and communication to senior leaders. 

      One month later, Kevin stepped up again to support two additional high profile projects.  Not only did he receive a promotion, but he is also feeling more satisfied, more energized, and more respected in his career than ever before. 

      I’ve personally stepped up in my own career several times with remarkable success.  Once, when the department I was working in shut down the marketing line of service along with two projects I was leading, my manager asked me if I wanted to lead a high profile technical project.  At the time, I didn’t have any experience in technical leadership.  I remember being terrified, but I knew the reward could be huge.  So I stepped up and within one year I received a promotion as well as a 22-percent increase in salary.

      Successful professionals are always seeking out opportunities to step up and take on higher-level responsibilities that are valued by company leaders. Yes, there is risk involved, but if you don’t step up and prove yourself, then ten years from now you’re likely to be in the same job role with the same responsibilities and the same salary that you have today.  Of course, there’s nothing wrong with that if this is where you want to be.  But, if you want more responsibility, more leadership opportunities and a beefier paycheck – you’ll need to take the first step.