Should You Re-Brand Your Career?

Career CoachingFeeling stuck in your career?  On one hand you want to move into a more inspiring job, but on the other hand you’re afraid of losing your salary, or worse yet, that your new dream job turns out to be unstable and you find yourself suddenly unemployed?

Whether you’re a marketing guru in the high tech industry or a project manager for a Fortune 100 company, you’ll eventually hit a fork in the career road and ask yourself, “If I leave my current job will the risk be worth the reward?” 

Personally, I’ve re-branded my own career four (4) times and each time with a higher paycheck.  I’ve learned that there are three (3) critical challenges with re-branding and the strategies you need to overcome those challenges –

  1. Does re-branding mean a salary decrease?

    As a leading career coach, the #1 biggest question I get asked is, “How can I re-brand myself without decreasing my salary?”

    Each time I re-branded myself, I received a 15-34% higher paycheck. A client of mine, Matt, also just reinvented himself from a TV production manager to a high-tech production manager and received a 15% pay increase.

    So how can you do it? First, choose a higher paying industry. Some industries pay higher than others. For example, healthcare and high tech industries typically pay more than the media and construction industries. When I switched from a marketing role in television to a marketing role in the finance industry, I received a 29% salary increase.

    Next, you’ll want to target the higher paying companies.  There are companies within the same industry that pay more than others so do some research and find out which companies have the highest wages.  Finally, some job roles pay higher than others. For example, when I re-branded myself from being a marketing project manager to a technical project manager I received a 34% salary increase. Do your homework and research high paying industries, companies and job roles on sites such as GlassDoor.com and Salary.com

  2. What if I fail?

    I understand fear.  Each time I thought about re-branding myself I got scared. Fear of failure. Fear of change. Fear of the unknown.

    The secret is learning how to set yourself up for success. Use your job interviews as an opportunity to learn about the company’s culture, management style and anything else that’s important to you such as telecommuting, professional training or advancement opportunities. By asking the right questions, you’ll be able to learn if the new job would offer you the right challenges and the right environment where you could thrive.

    Also, just because somebody wants to hire you doesn’t mean you should automatically accept the position. Many times, I’ve taken myself out of the hiring process because either the job or the company weren’t a good fit. You don’t have to accept a job offer unless you want it.

  3. What if I don’t have the right stuff?

    Moving into a different career requires that you have different skills and experience. So if you don’t have the skills or experience, then you’ll need to invest in yourself to get it.

    If you’re seeing that your dream job requires an advanced degree or certification, then invest in yourself and go get it. If you need some kind of specialized expertise or experience, then get it. I joined the Board of Directors of the American Marketing Association (an outside volunteer position) to strengthen my marketing and leadership skills which gave me the experience I needed to land a Fortune 100 job.  Another time, when a company didn’t have the budget to send me to a training conference that I knew would help me land my next dream job, I paid my own way.

    It’s your career.  Take ownership and drive it where you want it to go.  Invest your time, money and energy to get the training, education and experience you need to re-brand yourself. Don’t wait and think that you’ll find a hiring manager to “take a chance” on you.  That’s a pipe dream.  You need to step up and invest in yourself – and then the job offers will follow! 🙂

And finally…

There’s a kind of quiet confidence that we all have down deep inside. A confidence that comes from knowing what we’re capable of doing. When you re-brand yourself into a new job role or a new company, you need to show the hiring manager that you have confidence in yourself and know that you’ll be successful in the job. When it comes to re-branding yourself, it’s not just your skills and experience but your attitude that counts!

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Leading Career Coach Sherri ThomasSherri Thomas is a Career Strategist. She teaches others how to think differently and more proactively in their career. Her book, “The Bounce Back – personal stories of bouncing back higher and faster after a layoff, re-org or career setback” was named “Best Career Book” by the Indie Book Awards. Her first book, “Career Smart – 5 Steps to a powerful personal brand” has been #3 on AMAZON’s TOP 10 LIST for personal branding books. As the Founder/President of Career Coaching 360, Sherri teaches training professionals, managers and executives how to change, reinvent or advance their career. Sign up for her new 3-part free video training series “15 Clever Ways to Get More Job Offers” at CareerCoaching360.com

Is It Time to Re-Brand Yourself?

 

 

 

 

 

 

 

Do you dream of doing something different in your career? 
Something more meaningful, purposeful and more satisfying?

There are times in everyone’s career that you feel like running away and starting all over again, but when should you actually DO IT?

Many professionals stay in unmotivating and unfulfilling jobs because it’s safe.  It takes minimal effort, the bills are getting paid, and it’s relatively easy to blank out and be a zombie for 8 hours a day.  There is minimal risk and minimal effort.  But there is also minimal reward.

Personally, I’ve re-branded myself four times in my career and I have learned three (3) of the biggest challenges with re-branding and the strategies to overcome those challenges –

  1. Does re-branding mean a salary decrease?

As a leading career coach, the #1 biggest question I get asked is, “How can I re-brand myself without decreasing my salary?”

Each time I re-branded myself, I received a 15-30% higher paycheck.  A client of mine, Matt, also just reinvented his career from being a manager in the TV industry to becoming a manager in the high tech industry, and he received a 15-percent pay increase.

So how can you do it? First, choose a higher paying industry, company or job role.  Some industries pay higher than others.  For example, healthcare and high tech industries pay more than the media and construction industries.  Also, some companies within the same industry pay more than others.  Additionally, some job roles pay higher than others.  For example, a technical project manager position pays higher than an HR project manager position.

Do your homework and research high paying industries, companies and job roles on sites like GlassDoor.com and Salary.com

2.  What if I fail?

Each time I started moving my career in a new direction, I got scared.  Fear of failure. Fear of change.  Fear of the unknown. 

Learn how to set yourself up for success.  Use the interviews to learn more about the company’s culture, the manager’s managing style and the co-workers’ challenges.  By asking the right questions, you’ll be able to learn if the new job would offer you the right challenges and the right environment where you could thrive.  Just because somebody wants to hire you doesn’t mean you should go work for them.  If it’s not a good fit, then remove yourself from the interview process.

3.    What if I don’t have the right stuff?

Moving into a different career requires different skills.  So what if you don’t have ALL the skills required?  Step up and invest in yourself.

If you’re seeing that your dream job requires an advanced degree or certification, then get it.  If you need some kind of specialized expertise or experience then get it.  I joined the Board of Directors of the American Marketing Association to learn about marketing and build my leadership skills which got me the experience to land my first job in marketing.

Invest your time, energy and a little money to get the training, education and experience you need to re-brand yourself.  Don’t wait and think that when the perfect job opportunity comes along – then you’ll do it.  By then it will be too late.  Do it now so that you’re ready when your dream job comes along.  No excuses.  Just step up and do it.  

And finally…

There’s a kind of quiet confidence that we all have down deep inside. A confidence that comes from knowing what we’re capable of doing. When you re-brand yourself into a new job role or a new company, you need to show the hiring manager that you have confidence in yourself and know that you’ll be successful in the job. When it comes to re-branding yourself, it’s not just your talent but your attitude that counts!

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Sherri Thomas is a Career Strategist, international speaker and best-selling author of “The Bounce Back” and “Career Smart – 5 Steps to a Powerful Personal Brand. “ Get more tips and strategies on how you can bounce back from a layoff, re-org, bad manager or other career threatening setback in my new book, “The Bounce Back” now available on AMAZON and BARNES & NOBLE.  You can download the three FREE chapters of THE BOUNCE BACK at http://www.MyBounceBack.com 

The Bounce Back by Sherri Thomas

How to Get Hired after a Layoff

Having trouble getting your career back on track after a layoff?  

A few years ago, I woke up one morning after being laid off and realized that I had to start taking more control of my career by becoming more proactive and less reactive. Through a journey of trial and errors, I learned a lot about how to build my personal brand after a layoff, customize my resume and tell my story to hiring managers.  

I went on to work for 3 Fortune 500 companies, and had a 6-figure salary and status I never would have dreamed of.  In my new book, “The Bounce Back – personal stories of bouncing back higher and faster after a layoff, re-org or career setback” I reveal the success strategies from myself and 13 other professionals and executives who bounced back after a setback.  Below are a few of the strategies from the book about how to get hired after a layoff –

1. Telling your story to hiring managers.

The best approach is to always say something positive about your previous position. Talk about how it was either a great company, or how much you enjoyed your role and responsibilities. Make sure that you always have something positive to say about the experience, that you truly believe it and that you are genuine when you talk about it.
Also, if the lay-off had been due to company down-sizing, follow up by saying something like, “Unfortunately, the company went through tough economic times and my position was (cut, outsourced, or whatever.) If the lay-off was due to lack of performance, like the time I was hired at an Advertising Agency where I was expected to do the job of two people, then you can say something like, “I didn’t realize when I took the position that I was expected to fill the shoes of two employees. Even though I had some big results and was good at my job, I just simply couldn’t fill both of their shoes.”

2. Customize your resume.

You’ll need to customize your resume for every job you go after. Create a new section on your resume called, Freelance, Consulting and Short-term Positions, and put any of your short term job stints into this section. This way, you’re able to show that you’ve had long term employment with 3-4 companies, plus a few other gigs!

Whenever a potential employer asks you about any of the positions in that category, you can say something like, “I worked there for a few months and really enjoyed it! I learned such and such“, or “I contributed by doing this or that.” Make sure that what you say is always positive, and focused on what you learned or how you contributed.

Also, be sure to focus on results. Instead of writing about responsibilities, you’ll need to write about results you achieved or goals you had met or exceeded. Substantiate everything you write by adding dollars, numbers or percentages. This will show potential employers that you’ve had a history, or pattern of achieving quantifiable results.

3. Securing job leads, referrals and recommendations.

Today, the majority of new employees got their new job because they knew someone inside the company who could give them a positive referral.  This means you’ll need to set aside any feelings of  insecurity, and reach out to connect with your network.   I always called up past employers, managers and customers to catch up with them and let them know that I was ready for the next chapter in my career. I got out in the world and networked and socialized. It helped me build my confidence, practice telling my story and helped me learn about career opportunities.

You can prepare for interviews by practicing your story out loud, and be sure to talk about what you’ve learned and how you added value to other organizations. Ask thoughtful questions to the hiring manager. Be confident in your strengths and abilities. Show that you’re grateful and appreciative for the opportunities you’ve had in your career.

Networking can happen at any time. One of my clients entered a golf tournament and got paired up with a VP of a large retail corporation. They both shared stories about their golf game and career. After the 18th hole, my client handed the VP his business card and said, “If anything opens up in your organization, let me know. I’d love to join your team.” Four weeks later the VP hired him.

With the right story, resume and attitude you can get hired again. Decide how you’re going to tell your career story and tell it in the most positive way possible. Practice saying it out loud so that you sound confident, believable and genuinely authentic during your interviews and networking opportunities.

Your new career is out there waiting for you… you just need to go get it!   🙂
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Sherri Thomas is a Career Strategist, international speaker and best-selling author of The Bounce Back” and Career Smart – 5 Steps to a Powerful Personal Brand. “ Get more tips and strategies on how you can bounce back from a layoff, re-org, bad manager or other career threatening setback in my new book, “The Bounce Back” now available on AMAZON and BARNES & NOBLE. You can download three FREE chapters of THE BOUNCE BACK at http://www.MyBounceBack.com

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Step up, find your voice and learn how to tell your “career story” with confidence!

 

 

You are the “story teller” of your own career.

Every day, people are making judgements and assumptions about you based on what you’re telling them.  So if you’re sending the message that you’ve been short-changed, passed over or stepped on in your career, then people will see you as someone who doesn’t have much value in the workplace.

However, if you send a strong, clear message that you’re a key contributor with some big successes under your belt – others will be more likely to give you job leads, job offers and bigger career opportunities.

 

 

Here are a few tips to help you frame your “career story”…

  1. Stop being humble.

Being humble can be a career killer, or at its very best, a career stifller.  Yes, it’s a nice quality to have, but if you never talk about some of the successes you’ve had with your professional network, then you career is sure to sit on a shelf for the next 10 years.

I had lunch yesterday with one of my best friends from college who went on to become an Emmy winning TV news reporter and now advises Corporate leaders as a Media Strategist. He mentioned that he’s ready to expand his business, but he’s not the type of person to brag about himself.  This is a man who has interviewed 3 U.S. Presidents (Carter, Clinton and Bush Jr.)  How would organizational leaders ever know to hire him if he doesn’t “put himself out there”?

Talking about your accomplishments builds your credibility. It lets people know what you’re good at, what you can accomplish, and what you have to offer.  It makes you stand out from the crowd.  If you want to get noticed, then you’ll need to learn how to talk about your achievements, not in an arrogant kind of way, but more in an “I’m a key contributor who gets big results” kind of way.

Write down 2-3 of your biggest achievements over the past three years.  Now, practice saying out loud in a sentence or two how you contributed to those successes and what the impact was to the organization.  For example, “I was the technical lead for a new internal tool that was launched on the SAP platform.  The tool is now saving the company $100,000 a year.”  Or, “I was the Creative Director on the marketing campaign for the xyz product which helped the company gain 3% more market share.”

The key to getting more job offers, leads and opportunities is leaning how to talk about your successes.  Nobody will know what you’ve accomplished unless you tell them.

        2. Frame your story in a positive way.

One of my favorite chapters in my new book, “The Bounce Back” gives strategies on how to frame your story to hiring managers after you’ve been laid off or experienced a career setback.  Managers, Sr. leaders, customers, and hiring managers create their perception of you based on what you tell them.  So if you talk about your career in a positive, confident way – then they are going to think of you as a positive and confident employee.

For example, earlier in my career I was laid off and then hired as the Regional Marketing Manager for a Fortune 100 company.  I believe that a large part of the reason I was hired was because of the way I told my story to the Vice President (who hired me and became my direct manager.)  During the interview, I talked about how the company that laid me off was a great company and how much I loved my role and responsibilities. I truly believed in what I was saying and so my tone was very genuine. Then, I addressed the reason for my layoff which was, “I didn’t realize when I took the position that I was expected to fill the shoes of two employees. Even though I had some big results and was good at my job, I just simply couldn’t fill both of their shoes.”  The VP called me the next day to tell me I was hired.

Everybody has setbacks in their career. Everybody!!  The key is to frame your career story in the most positive, honest and confident way possible. 

         3. Don’t take yourself out of the game because you fumbled.

I had a TV interview last week and the reporter asked about my book. I froze up.  I got nervous, said “umm” and garbled out a few sentence.  Man oh man, I wish I could have a do-over.  

It happens to all of us. Whether it’s a job interview, a big presentation or the perfect networking opportunity – sometimes, we just freeze up. It happens, and it happens to everyone.  The key is not to beat yourself up.  And don’t shy away from future opportunities to give a big presentation or go on job interviews.  The lesson is to learn from the situation and then do better next time.

Continue looking for opportunities to step into the spotlight and tell your story again and again.  If you flubbed up a presentation, then go ask the team leader if you can present again with some new data that you just received.  If you fumbled an interview, then send an e-mail to the interviewer providing a little more clarity on your experience or area of expertise.  For me, I wrote to the TV reporter and tee’d up a few more tips out of the book to share with her viewers, and right now we’re scheduling a follow-up interview.

Sometimes a do-over isn’t possible, and if that’s the case, then just get on with looking for your next opportunity and be ready to strut your stuff.  Don’t let a negative experience stop you from moving your career forward.  Get out there, find your voice and share your career story with confidence.  Your next career opportunity is out there – you just have to go find it! 😉

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Sherri Thomas is a Career Strategist, international speaker and best-selling author of two books including “Career Smart – 5 Steps to a Powerful Personal Brand” which is currently on AMAZON’s TOP 10 LIST for personal branding books, and “The Bounce Back – personal stories of bouncing back higher and faster from a layoff, re-org or career setback“ also available on AMAZON and BARNES & NOBLE.   Sherri’s gift to you is (3) THREE FREE CHAPTERS of “The Bounce Back” at http://www.MyBounceBack.com

7 Tips for Becoming "Social Media" Smart

Ready to advance your career?
Social media is a remarkable tool that can accelerate your reputation, credibility and personal brand to help you build a name for yourself for the services, knowledge, and value that you have to offer.

      But social media can be a double-edged sword. If you're thinking about ways to leverage Facebook, Twitter and the all-important professional tool, LinkedIn for the advancement of your career, you'll need to keep in mind that you must present a professional appearance in line with your intended personal branding persona.

Below are seven super easy tips to help you navigate the confusing social media maze to advance your career.

1. Your Self-Image And Public Image Need To Be The Same

    How do you see yourself? Be sure your public image is in concert with your personal image. Not only will your audience and intended customers or clients appreciate an authentic voice, but it's easier to be genuine when you use your own voice in articles, blogs, Facebook, Twitter and LinkedIn.

      This does not mean being so informal that you don't sound professional. Strike a balance, always keeping in mind that the world is watching. What do you want the world to see?

      2. Personal Branding – Name Your “Product”

      What are you selling, offering or providing for your intended audience? In other words, what is your product? Whether you're using social media to offer a skill or talent you have and are looking for clients, or you're seeking a career-oriented position, be relentlessly clear about two things:

        a. Your niche or your discipline; and

      b. Your experience and expertise in your chosen field.

      3. Network, Network, Network!
        After mulling things over and deciding how you’d like to position yourself, it's time to begin serious networking. Put up your professional looking and sounding self-named Facebook page, LinkedIn page and Twitter account. Blog on your topic and offer to guest blog on peer blogs and subject related blogs.
4. Article Writing – Your Claim To Fame
    Write timely and relevant articles on your subject matter and get them up on the many available ezines. One exciting consideration is that you can take your inspired writing from your blogs and turn it into helpful and interesting articles.

    Be sure not to just copy and paste, though, as reputable ezines are looking for original writing and will reject copied text (yes, even if it's your own). Make it unique the first time, and get your presence known.

      There are a few great resources online for finding ezines to write for, such as the ezine directories at BestEzine, or FindEzines. These sites are broken up into different topics and niches, so you’re able to find your specific topic within minutes!

      5. Upload Your Resume
      If you're looking for a career position, you'll want to upload your resume. But even if your intention is to sell your product or a service you provide, there's no reason not to have a resume up on the numerous available resume websites and job boards. It's great free exposure. Narrow your resume to the precise area you are working in to assure that you get the responses you most hope to receive.

      There are quite a few sites that are definitely worthwhile to upload your resume to. Try using CareerBuilder or Monster. They’re incredibly easy to use, and are relatively well known, so many prospective employers are likely to stumble across your resume.

      6. Linking Up

      Be sure to link your various social media and your internet sites to one another. Leave a trail of big, fat bread crumbs that will infallibly lead your potential customer, client or employer to you.

      When you consider having “everything about you” transparently available to the world, it becomes clear that your presentation must be consistent. A profile of a fun party girl on Facebook may not jibe with the responsible word smith you present yourself to be on LinkedIn. It's fine to be more casual on Facebook, but don't let the difference seem incongruous.

      7. Do Unto Others As You Would Have Them Do Unto You
    This last tip may well be the most important – help others get to their destination when you have the opportunity. The miraculous aspect of the internet is that it has put virtually unlimited power in our hands. Use this force for good!

      Call it Karma, paying it forward, or simply, the right thing to do. In any case, there are stunning examples of the power of this approach. Take, for example, John Locke, the first self-published author to sell a million eBooks on Amazon. What's relevant to the subject is his social media model, and the wise individual will borrow from it. He is generous in his praise of other authors and tirelessly tells his followers to check out the web pages and the books of other authors.

    Generosity returns in kind, and multiplies on its return. 🙂

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      Written by James Adams, guest blogger for CareerCoaching360.com. If you ever need to find printer cartridges online, just ask James. He is an employee of a British supplier of printer cartridges and spends most of his time blogging for the website, or keeping it updated. He’s recently been busy with keeping track of all the HP laser cartridges but still finds time to write guest articles.

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      Creating More Career Opportunities

       

      I consider myself wealthy, not based on money, but because I have so many opportunities available to me in my career. Successful professionals aren’t lucky.  They’re what I call “career smart.”  They make choices, decisions, and take risks every day with one purpose: to advance their career.

      Being career smart is NOT about accepting whatever job is handed to you, but instead it’s about creating opportunities that allow you to have a career that inspires you.  

      Want to learn how to do it?  Below are three of my biggest strategies to help you become career smart, create more opportunities and achieve a career that fills you with purpose, meaning, and passion!  

      1. Get into a career where you can thrive (not just survive!)
        It’s impossible to thrive in a career if you’re just going through the motions at work.  If you’re walking around tired and bored, then others are sure to see you that way.  You need to be in a career that challenges you, flexes your professional muscles, and excites you!  How can you start that transition?
        Think about what kind of work you WANT to be doing.  Identify three key ingredients you need in your career to be happy and fulfilled such as leading teams, working on creative projects, developing new technologies, etc.  Once you’ve defined the three key ingredients, then do whatever it takes to drive your career towards that vision. 
         
      2. Share your value!
        Everything you do and say sends messages to your senior managers, clients, networking contacts and potential employers. Your words, actions, presentations, status reports, resume, and interview responses all shape the perceptions others have about you. You should be sending a crystal clear message that focuses on the value that you consistently deliver to a company or client.Your “value” is a unique blend of your strengths, professional accomplishments, and personal characteristics such as being a good leader, risk taker, problem solver, strategic thinker, etc.  All of these things combined make up your “value package” which makes you truly unique from a crowd of colleagues, business associates, and even job applicants. The key is to role model the “value” that you provide by consistently demonstrating it, living it and breathing it.
         
      3. Open your mind to new possibilities.
        I love the funny saying, “If you want to make God laugh – tell him your plans.”  🙂 One of the biggest mistakes I ALMOST made was declining the privilege of serving on the American Marketing Association’s National Council.  What a HUGE mistake that would have been! I narrowly was only looking at it as just another volunteer opportunity that would burden me with a list of task and deliverables.  Fortunately, a mentor helped me see the bigger picture which was a tremendous gift that could strengthen my leadership skills, deepen my marketing expertise, broaden my professional network, and advance my career ten fold.  (After accepting the position and serving just one year, I was named President of the AMA’s National Council which advanced my career up to a completely new level.)Be open to experiencing new career opportunities.  You should be giving serious consideration to each and every possibility that comes your way. Never decline an opportunity without first getting a fresh perspective from people in your circle whom you respect. 

      And finally…

      Whether you’re considering a new job, or a new assignment in your current organization, answer the questions, “What could be the best possible benefit?”  “Could this help me learn a new skill or strengthen a current skill?”  “Could this be a stepping stone to help me achieve my ultimate career goal?” 

      Step up, branch out, and start being receptive to new possibilities.  There are always opportunities around you.  You just have to go after them! 🙂

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      Sherri Thomas is President of Career Coaching 360, an international speaker, and author of “Career Smart – 5 Steps to a Powerful Personal Brand” – on AMAZON’s TOP 10 LIST for personal branding books!  Career Coaching 360 (www.CareerCoaching360.com) provides career planning, management coaching, and leadership development support to help professionals change careers quickly and easily.  To learn how you can reinvent your career quickly and easily, visit Career Coaching 360′s website for resume help, interviewing support, and personal career coaching packages

      How to Create, Market and Role Model a Powerful Personal Brand

      Personal Branding is a hot topic these days, but do you really know what it means?

       

      And do you know how to leverage your personal brand to get the career you really want?

      Getting bigger promotions, better clients and a more meaningful career depends largely on how you’re perceived by senior managers, colleagues, peers, and potential clients or employers. To maximize your career opportunities and get into a career that actually inspires you to get out of bed in the morning, let’s start by strengthening your personal brand.

      Step #1. Identify your value.


      Having a powerful personal brand means that you consistently deliver what you say you’re going to deliver. In other words, it’s the skills, experience and value that you provide to your employer or clients. Whether it’s bringing in new streams of revenue, managing highly valued projects or developing creative marketing campaigns, your career is fueled by the value that you consistently deliver to employers.

      Your value is a unique blend of your strengths, professional accomplishments and personal characteristics (such as being a good leader, risk taker, problem solver, strategic thinker, etc.). All of these combined make up your “value package,” which makes you truly unique from a crowd of colleagues, business associates and even job applicants.

      Read the full article on the Fresh Start blog.  🙂

      Powering Up Your Personal Brand for More Career Opportunities

      Cover of "CAREER SMART: Five Steps to a P...

      Cover via Amazon

      What is your personal brand saying to others?  Getting bigger promotions, better clients, and a richer career depends largely on how you’re perceived by senior managers, business associates, and potential employers.
       
       People are the jet fuel behind your career. People can promote you, hire you, mentor you, inspire you, or introduce you to others who could hire you.
       

      To help you transition into a career that inspires and motivates you, I’m sharing below some tips from my book: “CAREER SMART – 5 Steps to a Powerful Personal Brand” (which is now on Amazon’s TOP 10 LIST for personal branding books)…

      1. Send the “right” messages.
        Everything you do and say sends messages to your senior managers, clients, peers, networking contacts and potential employers. Your words, actions, presentations, reports and work deliverables all shape the perceptions others have about you.You influence people through your actions and your words so make sure both are in synch. Send a crystal clear message that focuses on the that you consistently deliver to a company or client. Your “value” is a unique blend of your strengths, professional accomplishments, and personal characteristics such as being a good leader, risk taker, problem solver, strategic thinker, etc. 

        All of these things combined make up your “value package” which makes you truly unique from a crowd of colleagues, business associates, and even job applicants.If you’re currently working with a company and you’d like to stay there, then you may want your message to be that you deliver high quality and results.  For example, if you’re in sales then your message should be that you consistently generate revenue.  If you’re a creative director then your message should be that you consistently develop fresh campaigns that increase sales.Take every opportunity to send your value message through project updates, status reports, presentations, hallway conversations, business networking events, in your resume, and in your interviews.  Talk about the results or the success of the projects and teams you’ve led, or the benefit they added to the company like generating more revenue, saving costs, or making the company be more competitive.  If you want to be seen as a problem solver then talk about the challenges that your team overcame, and the key lessons that you’ve learned.

        The key is to role model the “value” that you provide by consistently demonstrating it, living it and breathing it. 

      2. Go for the “High Value” Projects
        Getting on the right projects and delivering strong results is the single most effective way to boost your personal brand. That means aggressively going after those projects that generate money, save costs or make the company more competitive.Just like everyone else, you have 8-10 hours a day at work. Now, you can either spend those hours parceling out your time in bits and pieces working on a variety of tasks and assignments, or you can concentrate your efforts on making major contributions that generate BIG results.
        Consider where you can make the biggest impact for your organization and aggressively go after those assignments.  Successful professionals don’t leave it up to their managers and senior leaders to drop plum projects in their lap.  They drive their career by volunteering for, or even creating, projects that make the biggest impact.
      3. Get into a career where you can thrive (not just survive!)
        It’s impossible to have a powerful personal brand if you’re just going through the motions at work.    If you’re walking around dull and listless (like the Clairol Herbal Essence girl before she shampoos her hair), then others are sure to see you that way. You need to be in a career that challenges you, flexes your professional muscles, and excites you!Think about what kind of work you want to be doing.  Start by identifying the three key ingredients you need in the work itself to be happy and fulfilled such as leading teams, working on creative projects, developing new technologies, etc.  Once you’ve defined the three key ingredients, then do whatever it takes to drive your career towards that vision. 
         
      Bottom line: you need a powerful personal brand if you want to have more choices and options in your career. So what is your personal brand saying about you?  Powerful personal brands don’t just happen overnight.  It takes time, focus, and commitment, but the payoff is a deeper, more meaningful career.

      And finally… 

       
      If you’re ready to make a career change, get some professional help.  You’ll have an easier, quicker, less stressful journey ahead of you when you have a partner who can give you the roadmap on how to reach your goal.
       
      Check out Career Coaching 360’s personal career coaching packages with a variety of services and budgets available.    Also, hear what our raving fans are saying about we helped them reinvent their career!
       
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      Going after your dream career.

      Do you dream of doing something different in your career? Something energizing, fun and creative that actually fills you with energy and passion?

      I fully believe that life is way too short to stay in a meaningless job where you feel unfulfilled, unchallenged and under-valued. I’ve had a few of those jobs and I remember waking up every single morning and dreading going into work. The highlight of my day was stopping at Starbucks every morning to get my daily dose of lattes.

      If you’re in that same position and now you’re ready to reinvent your career, then I’m here to help you! First, I’m going to tell you why it’s hard to do. I know that’s probably not what you expected me to say (or want to hear), but I’m going to tell you why it’s difficult to reinvent your career, and then I’m going to help you overcome those challenges so that you can get into your new career and get on with loving your life!

      The reason that most people stay in an unmotivating and unfulfilling job is because it’s easy to do. It’s familiar, it takes minimal effort, it’s easy to blank out and be a zombie for 8 hours a day, and there’s comfort in knowing you’re getting the bills paid.

      It’s easy because there’s minimal risk and minimal effort. But there’s also minimal reward. I recently attended a leadership training in Oregon and the instructor said, “Those who take on more risk, get more opportunities.”

      Do you think that’s true? Do you think that when you step into a new organization that allows you to stretch and grow, that you might actually be inspired to go into work every day? Do you think that if you’re energized about doing work that excites you, that you’ll be making more significant contributions, and therefore, have more opportunities for promotions and career advancement?

      Stepping onto a new career path is not easy, but it can absolutely be done! I’ve jumped onto a new career path four times, and it was well worth the risk! So, how can YOU make a successful career change?

      1. Define your passion. In which industry would you like to work? Advertising? Finance? Health Care? In which job role would you like to work? Software Engineer? Financial Analyst? Management?

      If you’re not sure, then read trade magazines, business publications, and talk to your friends, neighbors and colleagues about their job. The key to being in a career that excites and inspires you is to find out where your passion is.

      2. Lead with your transferable skills. Once you’ve determined where you want to go in your career, lead with your transferable skills. Those are skills that transition from industry to industry, or from job role to job role. Examples include: managing people, managing projects, managing budgets, as well as negotiating contracts, and proposing new ideas that helped an organization generate revenue, save costs or increase market share.

      These are excellent skills that can help you get your foot in the door at a new company. You’ll want to highlight these on your resume, and talk about them in your interviews and networking opportunities.

      3. Attitude is king. I’ve found that reinventing your career mostly depends on two things: passion and confidence. Don’t worry if you don’t match all the job requirements. I got my TV gig even though I missed the two (2) biggest requirements – I didn’t have at least 2 years of TV experience and I didn’t have an audition tape.

      To compensate, I focused my resume on my transferable skills which were being highly creative and a solid copywriter. Then, in the interview, the hiring manager told me I got the job because I was passionate about the company and the job!

      Reinventing your career takes some perseverance, determination and a bit of risk taking. But the rewards are HUGE! Your next career is out there waiting for you – you just need to go out there and get it! 

      If you’re stuck in your career – get professional help! Career Coaching 360 helps professionals and executives change into a more meaningful and inspiring career, and we can help you, too! Check out our career coaching packages created to fit any budget at: http://www.careercoaching360.com/careercoaching/ Also, check out our resume and interviewing services.

      Creating a Powerful Personal Brand

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      Personal Branding is a hot topic these days, and I have 5 ways you can create a powerful personal brand and leverage it to get into the career you really want…

      Step #1. Understand your value.

      Having a powerful personal brand means that you consistently deliver what you say you’re going to deliver. In other words, it’s the skills, experience, and value that you provide to your employer or clients. Whether it’s bringing in new streams of revenue, managing highly valued projects, developing creative marketing campaigns, or whatever, your career is fueled by the value that you consistently deliver to employers.

      Your value is a unique blend of your strengths, professional accomplishments, and personal characteristics (such as being a good leader, risk taker, problem solver, strategic thinker, etc.). All of these things combined make up your “value package” which makes you truly unique from a crowd of colleagues, business associates, and even job applicants.

      Step #2. Get into a career where you can thrive (and not just survive!)

      Being in a passionless job is a career killer! If you’re walking around dull and listless (like the Clairol Herbal Essence girl before she shampoos her hair), then others are sure to see you that way. It’s impossible to have a powerful personal brand if you’re just going through the motions at work. You need to be in a career that challenges you, flexes your professional muscles, and excites you!

      You want to be working on projects that excite you and teams that energize you! Start gravitating towards those projects and assignments where you can thrive. Or, if you’re in between jobs right now, then you want to focus on talking about those kinds of projects and accomplishments that you worked on in your networking and on your resume.

      Step #3 Send the “right” messages.

      Everything you do and say sends messages to your manager, senior managers, clients, peers, and potential employers. Your words, actions, presentations, reports, work deliverables, all shape the perceptions others have about you and the value you provide.

      So you should take every opportunity to send a very clear message that you are a hiqh quality and results-driven contributor. Talk about the successes of your projects and teams, and the benefit they’re providing to the company. Talk about the obstacles that your team overcame, and the key lessons that you learned.
      This is how employers and potential employers can view you as an asset to their company.

      Step #4 Act as if your are on a stage.

      Think about how you want others to perceive you. Do you want to be recognized as being smart? Strategic? Having specific expertise? A great leader? Whatever it is, you should be striving to send that message loud and clear.

      Every day you have opportunities to shape and manage your personal brand. In every presentation that you give, in every meeting you attend, in all your conversations with other professionals – think of yourself as being on a stage. It’s your opportunity to shape and manage the way others are perceiving you.

      Step #5 Network strategically.

      If you want bigger promotions, better clients, and a richer, more meaningful career you need to work with people who value and appreciate you. So focus on creating a strong support system of what I call, career influencers. These are people who can hire you, promote you, inspire you, teach you, and open doors to new opportunities. Nurture your relationships with these people, and ask about their career path and strategies for blasting through career challenges. Seek out people who can give you the roadmap, guidance, and inspiration to help you advance your career.

      Powerful personal brands don’t happen overnight. It takes time, focus, and commitment, but the payoff is huuuuuge. Imagine a world where you wake up every morning excited about your career! 🙂