CAREER SMART:

5 Steps to a Powerful Personal Brand

Personal branding is a critical step to a successful career.  This book is an insider's guide to getting bigger promotions, better clients, and a richer career life. Whether you're transitioning into a new role, expanding your company, or advancing up the corporate ladder, this book will take your career from ordinary to extraordinary.

1. Leverage your "value" including your strengths, talents, and accomplishments.

2. Get noticed -communicating your value, managing perceptions, and networking strategically.

3. Flex your muscles -getting on the "right" projects, gaining the "right" clients, and making the
   biggest impact.

4. Make it happen - blasting through roadblocks, mastering the art of springboarding, and
   achieving your dream job.

This book provides advanced strategies, best practices, and

lessons learned that will help you build a powerful personal brand. 

By incorporating these five career success strategies, you will be able to stand above your competition, put yourself in high demand with clients, managers, and potential employers, and have a more gratifying and enriching career.

A step-by-step action plan, "5 Steps to a Powerful Personal Brand" is a must have.  Whether you're transitioning into a new role, expanding your company, or advancing up the corporate ladder, this book will teach you how to take your career from ordinary to extraordinary.

See Table of Contents and Sample Chapter.

Written by career expert and international speaker Sherri Thomas, President,

Career Coaching 360, LLC.

Title: Career Smart: 5 Steps to a Powerful Personal Brand Author:  Sherri Thomas Format:   Hardcover Pages:  108   Hardcover: $21.95

Sherri Thomas is a published author, international speaker, and President of Career Coaching 360.  She has also mastered the art of transitioning from one career to another. Climbing the career ladder, she has moved from television, to radio, public relations, finance, retail, high tech, and professional sports industries. Now she teaches other professionals how to make strategic job changes that advance their careers. With more than fifteen years of management and leadership experience, Sherri has a strong background in strategic marketing, branding, and global project management. For the past five years, she has been a professional speaker on topics including personal branding, career development, and advanced marketing strategies.

Project Management Professional (PMP) certified, Sherri has been a global project manager for a Fortune 100 company for seven years. Recently, she served as president for the American Marketing Association's (AMA) National Council. During her four-year term, she coached more than 50 AMA chapter presidents, led an Arizona State University leadership marketing class with advertising CEO’s, and authored two white papers: How to Lead, Manage, and Motivate a High Performing Team and Strategies for Managing Challenging Team Members.

Sherri has been a corporate spokesperson on camera and/or voiced more than 250 corporate videos, television commercials, and radio commercials. She has written, produced, and directed national radio and TV advertising campaigns, as well as corporate videos for three Fortune 500 companies. She was Community Relations Director at an NBC TV station in California. As a disc jockey in Phoenix and Monterey, Sherri was one of the few women to host her own morning show. As PR Director for the International Water Ski Tour, Sherri received first-time tour coverage on Good Morning America, in USA Today, and in French, Swedish, and Australian sporting magazines.

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