New Year, New Career! 3 simple tips to help you reinvent your career faster…
As a Career Coach, I’m seeing that many professionals make the mistake of posting their resume on a job board, or handing their resume to a recruiter, and then just sitting back and waiting for the phone to ring. In today’s tough job market, you need to be much more strategic in making a career change. My career coaching clients have had great success including doubling their opportunities and cutting their search time in half by following my three simple job hunting rules…
1. Think Up, Down and Sideways.
The biggest mistake job hunting professionals make is looking for a position with the exact same title they had in their last job. Instead, consider looking at smaller companies and going one-level up, as well as larger companies and going one-level down.
Since many companies don’t require you to have industry experience, only expertise in a specific job function, you can double your opportunities by applying for jobs in different industries.
For example, if you’ve been working in advertising agencies, then also include businesses that have in-house advertising, marketing, or communications departments. Or, if you’ve been in sales, finance, engineering, or administration in a certain industry (such as health care, high tech, or construction), start applying for those same jobs in other industries.
Also, it’s not mandatory that you meet 100-percent of the requirements in the job description. Attitude and confidence are also key factors! A good rule of thumb is to have at least 75-percent of the skills and experience required, and express in your cover letter and interviews that you’re a quick learner, flexible, and passionate about the position and the company.
2. Create a strategic job search plan.
You want to fish where the fish are, so find out where your potential employers by reading job boards (CareerJournal.com, theLadders.com, etc.), as well as industry publications, business journals, and company websites. You’ll be able to learn which industries are hiring, which companies are hiring, and where the hot jobs are!
Company websites. Create a list of companies where you would like to work.
Visit their website weekly for on-line job postings, and announcements for departments expanding.
On-line job boards. Some job search sites are notorious for listing outdated jobs, or jobs with no contact information. Why waste your time?
Instead, make a list of job search sites that offer high quality jobs. Conduct a search on Google or Yahoo for the job role and the city you want (example: software engineer, Portland). Review all the sites listed on the top three or four pages, and bookmark only those sites that list promising job opportunities.
You’ll find that each site varies in the quality of positions listed (lower-level to senior-level, as well as salary ranges), plus the type of industries, or vertical sectors, listed. Some sites may also do a better job than others updating their lists, or publicizing openings in your city.
Focus your attention only on those sites. Once you’ve created a list of your top job search sites, make a commitment to review those sites weekly.
3. Work your NetWORK.
Make it a priority to get connected, and stay connected, to people who could hire you, or introduce you to others who could potentially hire you. Get re-connected with past employers, customers, and colleagues. Meet new contacts by attending industry conferences, trade shows, business networking events, and association meetings that target the industry (high tech, health care, etc.), or the job role (marketing, finance, management, etc.) you want. Try to attend a couple of events each week.
Finally, never give the impression that you’re hungry for a job. Instead, you want to be seen as someone who’s resourceful, knowledgeable, and has a wide network. Send out personalized notes and e-mails with links to reports, case studies, press releases, videos, and websites that you think may interest them. Invite them to business networking events, and introduce them to other movers and shakers. Influencers are drawn to those who are resourceful.
The goal is to create a pull relationship with your network so that they are drawn towards you (not running away from you!)
When you’re searching for a new job, remember to stay focused in what you want, stay positive, and believe in yourself. It takes persistence and patience – but you WILL find those companies who jump at the opportunity to hire you!! 
Tell us, what’s your biggest career challenge right now?
Share with us, What’s your biggest career challenge right now?
Creating a Powerful Personal Brand
Personal Branding is a hot topic these days, and I have 5 ways you can create a powerful personal brand and leverage it to get into the career you really want…
Step #1. Understand your value.
Having a powerful personal brand means that you consistently deliver what you say you’re going to deliver. In other words, it’s the skills, experience, and value that you provide to your employer or clients. Whether it’s bringing in new streams of revenue, managing highly valued projects, developing creative marketing campaigns, or whatever, your career is fueled by the value that you consistently deliver to employers.
Your value is a unique blend of your strengths, professional accomplishments, and personal characteristics (such as being a good leader, risk taker, problem solver, strategic thinker, etc.). All of these things combined make up your “value package” which makes you truly unique from a crowd of colleagues, business associates, and even job applicants.
Step #2. Get into a career where you can thrive (and not just survive!)
Being in a passionless job is a career killer! If you’re walking around dull and listless (like the Clairol Herbal Essence girl before she shampoos her hair), then others are sure to see you that way. It’s impossible to have a powerful personal brand if you’re just going through the motions at work. You need to be in a career that challenges you, flexes your professional muscles, and excites you!
You want to be working on projects that excite you and teams that energize you! Start gravitating towards those projects and assignments where you can thrive. Or, if you’re in between jobs right now, then you want to focus on talking about those kinds of projects and accomplishments that you worked on in your networking and on your resume.
Step #3 Send the “right” messages.
Everything you do and say sends messages to your manager, senior managers, clients, peers, and potential employers. Your words, actions, presentations, reports, work deliverables, all shape the perceptions others have about you and the value you provide.
So you should take every opportunity to send a very clear message that you are a hiqh quality and results-driven contributor. Talk about the successes of your projects and teams, and the benefit they’re providing to the company. Talk about the obstacles that your team overcame, and the key lessons that you learned.
This is how employers and potential employers can view you as an asset to their company.
Step #4 Act as if your are on a stage.
Think about how you want others to perceive you. Do you want to be recognized as being smart? Strategic? Having specific expertise? A great leader? Whatever it is, you should be striving to send that message loud and clear.
Every day you have opportunities to shape and manage your personal brand. In every presentation that you give, in every meeting you attend, in all your conversations with other professionals – think of yourself as being on a stage. It’s your opportunity to shape and manage the way others are perceiving you.
Step #5 Network strategically.
If you want bigger promotions, better clients, and a richer, more meaningful career you need to work with people who value and appreciate you. So focus on creating a strong support system of what I call, career influencers. These are people who can hire you, promote you, inspire you, teach you, and open doors to new opportunities. Nurture your relationships with these people, and ask about their career path and strategies for blasting through career challenges. Seek out people who can give you the roadmap, guidance, and inspiration to help you advance your career.
Powerful personal brands don’t happen overnight. It takes time, focus, and commitment, but the payoff is huuuuuge. Imagine a world where you wake up every morning excited about your career!
Career Change Dilemma – Should you stay or should you go?
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Should you stay in your current job or should you make a career change?
If you’re struggling with whether or not to leave your current job and try something new, then I have 3 questions for you to ask yourself to help you make that decision.
First, What do you need in your career to feel motivated and fulfilled?
In other words, which of your strengths do you want to be using? Which skills and areas of expertise do you want to be recognized and appreciated for?
Is there a specific industry you want to be in? Is there a specific job role you want to be in? These are things you need to think about and figure out. This is the first step in transitioning into a career that’s meaningful and inspiring.
The second question I want you to ask yourself is, What are the ‘gives and gets’ in your current situation?
Take inventory of what you are giving to your current manager or organization. You need to look at yourself from your manager’s perspective. Consider the fact that your employer probably had many candidates applying for your job and they gave it to you! Are you meeting their expectations? Are you delivering what you promised you would in the job interview? Define the value that you provide to the company. Those are the “gives” of your job.
For example, do you have the right knowledge, experience and skills to perform the job successfully (and these days you really need to exceed expectations to be successful in a job.) Are you providing some kind of unique expertise and viewed as the “go to” person for that knowledge or skill? Are your senior leaders and customers thrilled with your work? Are you training and mentoring team members and peers?
Those are all the “gives” of what you’re giving to the organization.
Next, identify the ‘gets’, which are all the benefits you’re receiving from your current employer. For example, a paycheck, health benefits, a retirement account, the opportunity to create or launch a new product? Training or advanced education, Developing a new skill? Pride from working for a prestigious company or with prestigious clients? Telecommuting? Flexible hours? Those are all great “gets.”
Now look at the mix of gives and gets. Are they in balance, or out of sync? If your gives outweigh what you’re getting in return, then you may want to take your career in a different direction, and this exercise will help you see that.
Now, before you disconnect completely from your situation, I encourage you to ask yourself one more question – Is there anything else you can glean from your current situation before you leave?
Are there any projects that could give you deeper knowledge or help you build a new skill? Are there projects that you want to complete before you leave that could boost your resume, and boost your personal brand? Could you strengthen your leadership skills by volunteering to lead a project? Is there a project you could create that could help you grow and flex your professional muscles?
Also, is there anyone at your work who could teach you about a product, technology, or the industry before you leave?
It’s inevitable that at some point, you’ll want to move into a different job role or a different company. And when that time comes, remember that before you jump ship, you should ask yourself these three questions. They’ll help you make a smart decision about your career.
If you’re stuck – get professional help! You never want your career to be sitting on shelf longer than it has to – it means thousands of dollars every month in missed income that you should be making! So if you’re not getting results, then invest in some professional advice, like –
- A Professional resume writer, or
- An interview coach, or
- A career coach.
These are professionals who can accelerate your career change and help you get into a new job faster!
Power Networking! Simple Tips to Change your Career Fast
Prefer to listen to the podcast version of this post?
You can also subscribe to our Career Coaching 360 podcast RSS feed. Career Coaching 360 podcasts are also available on iTunes.
If you have you been thinking about making a career change, networking should be in your Career Change Toolbox. But, what’s the “right” way to network?
Here are my tips for Power Networking to make a faster career change as a professional or executive.
The next time you find yourself in a room with someone you’d like to meet, look around to see if there’s someone else around your know who could introduce the two of you. Then, keep the conversation focused on them. (It’s not about you! At least not yet, anyway!) So, ask them about their latest marketing campaign or product launch, or comment on something new or interesting that’s going on inside their company.
Next, try to get their business card by simply saying, I’d love to stay in touch – how about if we exchange business cards? Then, follow up by sending a piece of information that you think they may be of interest to your new contact such as an article, or the results of a new study, or a cool website that relates to their business.
The perception you want to create is not, Hey, I’m someone who’s looking for a job. But instead, that you’re a successful professional who’s resourceful, well connected, and who has some similar interests as they do. You want them to see that you as someone that THEY should get to know!
Offer to introduce them to someone in your network who could help them solve a business challenge, or help them save costs on a project, or who is a mover and shaker in the industry. You want them to see you as a resource – someone who could potentially help THEM in THEIR career!
Then, after you’ve exchanged e-mails, then talk about some projects or teams that you’re working on that are successful. One thing that works really well for me is I offer to share tips or lessons learned. I find that by doing this, people who value and appreciate your talents will naturally gravitate towards you.
So after you’ve established a relationship, go ahead and drop a hint that you’re looking for your next career opportunity. And believe me, if they know of any they’re going to let you know!
One final thought, I strongly believe that no matter where you are in your career, we’re always in a position to help out others. Is there someone else you can support by introducing her to a potential employer, or giving a recommendation, or inviting to a networking event? It’s sometimes easy to focus just on ourselves, but remember that when we help out others along the way – the universe gives back to us more than we ever dreamed possible.
The bottom line is that if you want to drive your career up to the next level, you need to make networking a priority. And once you’ve practiced a couple of the strategies, your career will start moving forward in the direction you want to go!
If you’re stuck – get professional help! You never want your career to be sitting on shelf longer than it has to – it means thousands of dollars every month in missed income that you should be making! So if you’re not getting results, then invest in some professional advice wherever you need it -
- A Professional resume writer, or
- An interview coach, or
- Or a career coach
These are professionals who can accelerate your career change and help you get into a new job faster!
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