Creating Your Personal Brand Message

The secret to having a powerful brand is creating a crystal clear message that connects with your audience. Disney’s brand message is “The happiest place on Earth!” Subway is “Eat fresh!” Ford is “Ford trucks are built tough!” Every successful company has a promise of value that they provide to customers. And that promise of value is consistently delivered and reinforced through their products and all types of messages including radio, TV, advertising, in-store displays and media relations.


Personal branding is about delivering a “promise of value” to your manager, clients and peers. Whether it’s developing a mind-blowing marketing campaign, leading a team of high performers, or turning an unprofitable product group into a strong cash cow, your personal brand is fueled by the value that you consistently deliver.

About Career Coach Sherri Thomas
Sherri Thomas is a leading career coach who helps professionals transform and thrive in their career. She is a leading career coach, Huffington Post writer, globe trotting keynote speaker, and the 2013 Best Career Book author of “The Bounce Back – personal stories of bouncing back higher and faster after a layoff, re-org or career setback.” As a sought after media source, she has been featured in top news outlets including NBC-TV Phoenix, the Wall St. Journal, TIME, New York Daily News, and many others. She loves traveling around the world and learning about other cultures, thrives in nature, and will always encourage you to go on what she calls a life changing Kenyan safari because the 30-hour flight journey “isn’t that bad.”

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